REI Sales Academy Review: Is John Martinez's Course Worth It?

If you're a real estate investor (REI) or work in acquisitions, you've likely come across the REI Sales Academy, John Martinez's highly-rated training program that promises to help close every “closable” deal. But with so many online courses available, it's fair to wonder: Is REI Sales Academy really legit, and is it worth your hard-earned money? In this review, we’ll explore what the program offers, its strengths and weaknesses, and how it compares to other options out there.

What is REI Sales Academy?

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REI Sales Academy is a comprehensive sales training program designed specifically for the real estate investment industry. Created by John Martinez, a renowned expert in sales strategy, this course was launched in 2014 and has since grown into one of the most well-regarded training resources for real estate professionals. It’s particularly tailored for investors and acquisition agents looking to improve their lead conversion and deal-closing skills.

The core philosophy of the REI Sales Academy is to avoid traditional, pushy sales tactics and instead focus on a pressure-free, ethical approach that builds trust with clients. By implementing repeatable systems, it aims to help you close deals more consistently while also fostering long-term relationships with sellers.

Key Features of the REI Sales Academy

Let’s break down the core elements of the course to see what it offers.

1. Structured, Step-by-Step Sales Process

One of the REI Sales Academy’s biggest selling points is its step-by-step, repeatable sales process. Martinez has structured his methodology into easily digestible modules, each focusing on a different aspect of the sales funnel.

For example:

• The Perfect Sales Call: Teaches how to structure a conversation with a seller for optimal results.
• Motivating & Creating Urgency: Techniques for using strategic questions to motivate sellers and create urgency.
• Overcoming Resistance: How to address and overcome common seller objections without feeling pushy or manipulative.

This structured process ensures that participants can easily follow a blueprint that leads to better, more predictable results.

2. Live Weekly Master Classes

Staying up-to-date in real estate is crucial, and REI Sales Academy acknowledges that. The program includes weekly master classes where Martinez provides new training material and addresses real-world scenarios and questions. This gives you an opportunity to learn continuously and keep refining your skills, which is a great feature for long-term users.

3. Unlimited Access

Unlike many training programs that lock you into a time-limited subscription, REI Sales Academy offers unlimited access to its content once you enroll. You can go back and review any material you need, and this access extends to current and future employees, making it an excellent resource for teams.

4. Sales Playbook and Customizable Scripts

John Martinez provides participants with a customizable sales playbook and scripts that they can tailor to their specific needs. These scripts help you structure conversations and guide sellers through your sales process in a natural, pressure-free manner.

5. Real Sales Call Recordings

Learning from theory is great, but hearing real-world applications is even better. The program includes recordings of actual sales calls so that participants can learn how Martinez’s strategies work in practice.

6. $997 in Bonus REI Resources

The program offers additional REI resources valued at $997, including:

• Lead Manager Scripts
• Magic Text Message Template
• Top 6 Questions to Ask a Seller

These resources are geared towards helping you convert more leads into contracts and ultimately close more deals.

REI Sales Academy: Pros and Cons

To help you weigh your decision, let’s take a closer look at the advantages and disadvantages of enrolling in the REI Sales Academy.

Pros:

1. Established Reputation: The program has been around for nearly a decade and comes highly recommended by top real estate professionals, mastermind groups, and educators in the REI community.
2. Comprehensive Curriculum: Covering every stage of the sales process, from initial contact to closing, the curriculum leaves no stone unturned. Whether you’re a beginner or seasoned investor, there’s something here for everyone.
3. Ethical Approach: Unlike traditional sales courses that may encourage manipulative tactics, REI Sales Academy promotes an ethical, pressure-free selling system.
4. Unlimited Training: Once enrolled, you and your team have unlimited access to the materials, making it a valuable long-term investment.
5. Real-world Examples: The inclusion of actual sales call recordings helps ground the theoretical knowledge in practical, real-world scenarios.

Cons:

1. High Cost: REI Sales Academy isn’t exactly cheap. For small teams or individual agents just starting out, the upfront cost may be prohibitive.
2. Time Commitment: While the content is valuable, you’ll need to invest a considerable amount of time to go through the entire curriculum and attend the weekly master classes.
3. ROI Uncertainty: Although the course is designed to improve your closing rate, there’s no guarantee it will work for everyone, particularly given the unpredictable nature of real estate.

Pricing: Is It Worth the Investment?

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The REI Sales Academy does not shy away from the fact that it’s a premium product. The program is priced at the higher end of the spectrum, though they do try to offset this with additional resources and unlimited training access.

If you’re an experienced investor looking to tighten your sales processes or run a team of acquisition agents who need a proven system to follow, the REI Sales Academy can potentially pay off big time. On the other hand, if you’re just starting out or working on a tight budget, the high price might be difficult to justify initially.

How Does REI Sales Academy Compare to Alternatives?

If you're considering other sales training programs, it’s important to know how REI Sales Academy stacks up. Below are a few alternatives and how they compare.

Sales Disruptors

Sales Disruptors offers a training program similar to REI Sales Academy but with a shorter time commitment and a stronger focus on boosting closings in as little as four weeks. It’s also more community-driven, giving participants access to live training and a network of sales professionals.

Fortune Builders Mastery

Fortune Builders Mastery takes a broader approach, focusing on real estate investing as a whole rather than sales specifically. While its scope is wider, it doesn’t provide the in-depth sales training that REI Sales Academy does, making it less suitable for those looking to solely improve their closing techniques.

Coach Carson

If you’re on a budget or just starting out, Coach Carson is another option to consider. Coach Carson's training focuses on getting new investors off the ground, with more emphasis on finding deals than on closing sales. It’s a great alternative for those not ready to invest in a premium course like REI Sales Academy.

Final Thoughts: Is REI Sales Academy Legit?

So, is John Martinez’s REI Sales Academy legit? Absolutely.

It has earned its reputation as one of the leading real estate sales training programs, and its focus on ethical, repeatable processes is a breath of fresh air in an industry often dominated by outdated, high-pressure tactics. The course offers significant value to real estate investors looking to close more deals consistently, and the unlimited access makes it a solid long-term investment for teams.

However, given the high cost, it’s important to evaluate whether the course aligns with your budget and business goals. If you’re willing to commit the time and resources, REI Sales Academy could be the boost your real estate business needs.

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