How Kyle and Cam Closed a $15,000 Wholesale Deal Using Facebook Ads and Over-the-Phone Sales

Introduction

Kyle and Cam, a dynamic wholesaling duo, recently closed a $15,000 real estate wholesale deal, transforming a motivated Facebook Ads lead into a successful deal entirely over the phone. This case study dives into how they navigated the seller’s unique situation, overcoming obstacles through persistence, empathy, and effective digital marketing.

Who Are Kyle and Cam, and What Were Their Real Estate Goals?

Kyle and Cam are experienced real estate wholesalers committed to connecting with motivated sellers, efficiently closing deals, and maximizing their revenue. For this specific deal, they aimed to:

• Close deals remotely: Demonstrating that remote deal-closing strategies can be just as effective as in-person meetings.
• Expand marketing reach: Bringing in a steady stream of motivated sellers through targeted Facebook Ads.
• Prioritize empathy in communication: Building rapport with each seller, especially those in difficult financial situations, to establish trust and authenticity.

What Challenges Did Kyle and Cam Face Before Our Collaboration?

Before closing this deal, Kyle and Cam faced common challenges associated with remote real estate wholesaling:

1. Building rapport remotely: Establishing trust over the phone, especially with sellers in financial distress, posed a challenge.
2. Identifying seller motivation: The seller, Adam, initially downplayed his financial issues, requiring a nuanced, empathetic approach to reveal his real need to sell.
3. Adapting to property condition changes: Initially, Kyle and Cam planned a novation strategy, but after learning more about the property’s state, they had to pivot to a wholesale strategy.

How Did We Develop a Tailored Solution for Kyle and Cam?

How Did a Customized Digital Marketing Strategy Increase High-Quality Leads?

Our team helped Kyle and Cam launch a focused Facebook Ads campaign to generate motivated seller leads. By focusing on distress-related keywords and targeting specific regions, we generated high-quality leads for Kyle and Cam, ensuring a warm pool of prospects.

What Empathy-Driven Sales Techniques Were Used?

Understanding that real estate deals often involve personal circumstances, we emphasized an empathy-first approach for lead interactions, which included:

• Layered questioning: Kyle used patient, strategic questioning to uncover the root causes of Adam’s decision to sell, including recent medical and job-related challenges.
• Trust-building techniques: Kyle’s patience allowed Adam to feel comfortable discussing his financial situation, leading to an agreement that addressed his immediate needs.

How Did Our Flexible Disposition Strategy Work for This Deal?

Initially, Kyle and Cam planned to use a novation strategy for Adam’s property. However, after discovering the property’s actual condition, they pivoted to a wholesale approach. This flexibility ensured they could still present Adam with a fair offer and close the deal efficiently.

What Results Did Kyle and Cam Achieve from Our Collaboration?

The combination of empathy-driven sales, adaptive strategies, and digital marketing led to a successful $15,000 deal closed entirely over the phone. Here are the key outcomes:

1. Quick closing: Despite initial challenges, Kyle and Cam closed the deal in just five days, efficiently addressing the seller’s needs while securing a profit.
2. Higher conversion rate: The empathy-first approach enabled Kyle and Cam to turn a hesitant lead into a motivated seller.
3. A $15,000 profit: This deal highlighted the effectiveness of combining digital marketing with empathy-focused sales tactics.

Client Quote: "The biggest success is if you feel you're not getting the true motivation of someone in their situation, you need to be able to empathetically get to the root of the problem. This approach led us to help Adam, ultimately leading to a successful deal."

What Key Lessons Did Kyle and Cam Take Away?

Kyle and Cam’s experience highlighted several valuable lessons for real estate wholesalers:

1. Flexibility is essential: Real estate deals can be unpredictable. Kyle and Cam’s ability to pivot from a novation to a wholesale strategy ensured they could still close successfully.
2. Effective follow-up matters: Adam’s initial hesitation was overcome through thoughtful follow-up, demonstrating the importance of regular, empathetic communication.
3. Remote closings are achievable: This case proves that with the right tools and approach, successful deals can be closed entirely over the phone, even with complex seller situations.

Client Insight: "Our job as acquisitions people is to find out why sellers reach out and bring value to their current situation. This approach builds trust and ultimately closes deals."

FAQs

Q1: How did Kyle and Cam generate high-quality leads for this deal?
A: Using targeted Facebook Ads, they attracted motivated sellers by focusing on keywords and demographics associated with distressed property owners.

Q2: What sales tactics were used to build rapport with the seller?
A: Kyle and Cam used empathy-driven questioning and trust-building techniques to understand the seller’s unique motivations and address his financial challenges.

Q3: How did they handle the remote aspect of closing the deal?
A: With effective communication and follow-up strategies, Kyle and Cam managed the entire transaction over the phone, proving that face-to-face meetings aren’t always necessary.

Q4: Why did they switch from a novation strategy to a wholesale approach?
A: Upon learning more about the property’s condition, they realized novation wouldn’t be feasible and adapted their strategy accordingly to meet the seller’s needs.

Q5: What tools helped facilitate this deal?
A: Targeted Facebook Ads and over-the-phone sales techniques allowed Kyle and Cam to connect with leads effectively and close remotely.

Kyle and Cam’s success story underscores the importance of digital marketing, empathy, and adaptability in real estate wholesaling. Their journey offers valuable insights for real estate professionals looking to enhance their lead generation and closing processes with empathy and innovative strategies.

Looking to transform your real estate wholesaling strategy? Book an appointment with us today.