In the competitive world of real estate wholesaling, achieving 50+ deals in a single year is no small feat. April Juliano, a rising star in the industry, accomplished this impressive milestone within her first 12 months. What’s even more inspiring is that she started with limited resources, a global pandemic, and three young kids at home. April's story offers a roadmap for aspiring wholesalers who want to turn obstacles into opportunities and create a thriving real estate business.

Setting the Stage: How April's Journey Began

April’s journey into wholesaling wasn’t smooth, but it’s a testament to perseverance. With no prior experience in real estate and juggling her responsibilities as a mother, she entered the industry during one of the most challenging periods: the COVID-19 pandemic. She found herself learning the ropes through trial and error, honing her skills in cold calling, lead generation, and creative financing. In this podcast episode, April shares how she overcame the initial learning curve, built her network from scratch, and mastered the strategies that propelled her to close more than 50 deals in just one year. The episode offers valuable insights into her mindset, the daily habits that kept her going, and the tactical approaches she used to accelerate her success in the wholesale market.

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Building a Foundation with Cold Calling

Cold calling was one of the cornerstones of April's success in wholesaling. With no previous experience, she started from scratch, armed only with a list of potential sellers, a Mojo Dialer, and an unwavering determination to succeed. April committed to cold calling for five hours a day, every day, even when it felt exhausting or uncomfortable.

This relentless consistency allowed her to build relationships with motivated sellers, gaining valuable insights into their pain points and real estate needs. Over time, she refined her pitch and developed an intuition for identifying which leads were likely to convert into deals. By sticking to her routine, April established a steady flow of leads, which became the foundation of her rapidly growing business.

What Can You Do?

• Dedicate Time to Cold Calling: Consistency is key. Set aside a specific number of hours each day for cold calling, even if it feels challenging at first.
• Maintain a Structured Schedule: To prevent burnout, structure your calling sessions with regular breaks to refresh your mind and maintain high energy levels throughout the day.
• Track Your Performance: Continuously monitor your calls, results, and outcomes. Identify patterns, refine your script, and adjust your strategy based on what works best for you.

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Creative Financing for Deal Expansion

Creative financing quickly became one of the most powerful tools in April's arsenal for expanding her real estate deals. Her very first transaction involved a sub-to flip, where she took over the existing mortgage of a property and wholesaled it to another investor. This deal opened her eyes to the potential of creative financing strategies, enabling her to close deals that traditional methods might have overlooked.

By mastering creative financing, April was able to structure deals that catered to both the seller’s needs and her profit goals, allowing her to stand out in a competitive market. These creative approaches not only helped her secure more contracts but also allowed her to offer sellers unique solutions that other investors couldn't match. This flexibility became a game-changer, providing her with the ability to close deals that might not fit the traditional wholesale mold.

How Can Creative Financing Help?

• Offer Flexible Solutions: Learning about sub-to deals, seller financing, and lease options gives you the ability to offer sellers more creative solutions, making you a more attractive option than investors who only offer cash.
• Educate Sellers: By explaining financing options clearly, you can build trust with sellers and increase the likelihood of securing the deal, as they’ll feel more confident in your ability to handle their situation.
• Convert Non-Traditional Leads: Creative financing allows you to convert leads that may not fit a traditional wholesale model, enabling you to close more deals by offering tailored, flexible agreements.

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Mastering Networking and Building Relationships

Networking and relationship-building were key drivers in April’s rapid rise to success in wholesaling. Early in her journey, April recognized that establishing strong connections within the real estate community would open up more opportunities than working in isolation. She actively sought out relationships with other investors, joined mentorship programs like SubToo, and positioned herself as a trusted resource in her market. By doing so, she became a go-to person for joint ventures (JVs) and collaboration deals, which significantly accelerated her growth.

April’s willingness to give value to others—offering guidance, support, and connections—created a cycle where those relationships ultimately led to more deals and referrals. Her commitment to staying visible and consistent in her networking efforts helped her build a strong reputation, making her a well-known name in her local market. The power of networking extended beyond business transactions; it allowed April to gain knowledge, share resources, and build a support system that propelled her to new heights.

How Can You Leverage Networking?

• Attend Meetups and Online Groups: Engage actively in local real estate meetups or virtual groups to connect with like-minded investors and potential partners. Building genuine relationships can lead to JV deals, referrals, and access to off-market properties.
• Be a Go-Giver: By offering advice, assistance, and value to others in your community, you will naturally position yourself as a trusted expert, which will lead to more opportunities in the long run.
• Stay Visible and Consistent: Consistency is key. Regularly attending networking events, sharing knowledge, and staying engaged in real estate circles will help solidify your reputation as a reliable and knowledgeable professional in your market.

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FAQs:

Q: How did April manage to close 50+ deals in just one year?April combined consistent cold calling, creative financing, and strong networking. She also joined a mentorship group to learn from industry experts and leveraged those relationships to secure JV deals.

Q: What tools did April use for cold calling?April started with a list from ListSource and a Mojo Dialer. These tools helped her streamline her cold calling process and reach out to a large number of potential leads.

Q: Why is creative financing important in wholesaling?Creative financing offers flexibility to both sellers and buyers, expanding the range of deals you can close. April used techniques like sub-to deals to secure more opportunities.

Q: How can networking help in wholesaling?Networking allows you to build relationships with other investors, which can lead to joint venture deals and help you find buyers or sellers more easily. It also positions you as a trusted expert in the market.

Q: How did April build her buyers' list?April used her network and free online platforms like Facebook Marketplace and Zillow to find buyers for her deals. She also nurtured relationships with other wholesalers and investors to keep her list growing.

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Conclusion

April Juliano’s incredible success in closing 50+ deals in just one year is a testament to the power of determination, strategic networking, and creative thinking in real estate wholesaling. By mastering cold calling, leveraging creative financing, and building strong relationships within the industry, April turned challenges into opportunities and built a thriving business from the ground up. Her journey serves as a powerful example for aspiring investors: with the right mindset, dedication, and willingness to learn, you can achieve significant growth in a short period of time. Whether you’re just starting out or looking to scale your existing operations, implementing the strategies that worked for April—such as consistent cold calling, creative deal structuring, and strong networking—can help you take your wholesaling business to the next level.

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Additional Resources

For more information on scaling real estate business, check out these resources:

• Hesel Media: PPC and Meta Ads Management
• Remote Latinos: Lead Manager Placement

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