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From Sleeping on a Couch to 12 Million in REI: Colombian Entrepreneurs Andres and Kelly's Journey

August 1, 2024
Esteban Andrade
.
7 Min

Are you tired of the constant struggle to find the right marketing strategies that will bring in qualified leads for your pool or hardscape business? Ever wondered how your top competitors effortlessly generate hundreds of qualified leads? Well, the wait is over – today, we're handing you the exact blueprint to help you discover the most effective marketing channels that will position your business as the go-to choice in your local area.

The Blueprint Unveiled

Everything you need to transform your marketing game is encapsulated in this video, and to stay updated with industry tips, hit subscribe now! We're about to reveal the secrets that have propelled successful contractors to build eight-figure businesses and master the art of getting attention on social media.

Social Media: Your Gateway to Inbound Leads

Every thriving contractor understands the power of social media in today's digital landscape. Discover how to generate inbound leads on autopilot without breaking the bank on expensive marketing lead generation services. All it takes is a quick 30-second to a 1-minute video posted on platforms like TikTok, Instagram, or YouTube. This cost-effective strategy will make you the go-to contractor in your area, and the best part is – you don't need to be a video pro! Consistency and authenticity are the keys to success.

Are you tired of the constant struggle to find the right marketing strategies that will bring in qualified leads for your pool or hardscape business? Ever wondered how your top competitors effortlessly generate hundreds of qualified leads? Well, the wait is over – today, we're handing you the exact blueprint to help you discover the most effective marketing channels that will position your business as the go-to choice in your local area.

The Blueprint Unveiled

Everything you need to transform your marketing game is encapsulated in this video, and to stay updated with industry tips, hit subscribe now! We're about to reveal the secrets that have propelled successful contractors to build eight-figure businesses and master the art of getting attention on social media.

Social Media: Your Gateway to Inbound Leads

Every thriving contractor understands the power of social media in today's digital landscape. Discover how to generate inbound leads on autopilot without breaking the bank on expensive marketing lead generation services. All it takes is a quick 30-second to a 1-minute video posted on platforms like TikTok, Instagram, or YouTube. This cost-effective strategy will make you the go-to contractor in your area, and the best part is – you don't need to be a video pro! Consistency and authenticity are the keys to success.

Are you tired of the constant struggle to find the right marketing strategies that will bring in qualified leads for your pool or hardscape business? Ever wondered how your top competitors effortlessly generate hundreds of qualified leads? Well, the wait is over – today, we're handing you the exact blueprint to help you discover the most effective marketing channels that will position your business as the go-to choice in your local area.

The Blueprint Unveiled

Everything you need to transform your marketing game is encapsulated in this video, and to stay updated with industry tips, hit subscribe now! We're about to reveal the secrets that have propelled successful contractors to build eight-figure businesses and master the art of getting attention on social media.

Social Media: Your Gateway to Inbound Leads

Every thriving contractor understands the power of social media in today's digital landscape. Discover how to generate inbound leads on autopilot without breaking the bank on expensive marketing lead generation services. All it takes is a quick 30-second to a 1-minute video posted on platforms like TikTok, Instagram, or YouTube. This cost-effective strategy will make you the go-to contractor in your area, and the best part is – you don't need to be a video pro! Consistency and authenticity are the keys to success.

From Sleeping on a Couch to 12 Million in REI: Colombian Entrepreneurs Andres and Kelly's Journey

Esteban Andrade
August 1, 2024
7 Min

Starting with nothing but a dream and a relentless work ethic, Andres and Kelly Ospina turned their lives around, achieving what many only aspire to—12 million dollars in real estate investments. If you've ever felt overwhelmed by starting with limited resources, this story is a testament to the power of resilience, strategic planning, and embracing opportunities. Andres and Kelly's journey from sleeping on a couch to building a real estate empire is packed with valuable lessons and actionable insights that can help any aspiring entrepreneur succeed. Get ready to be inspired and learn how you can apply their strategies to your own journey.

Who Are Andres and Kelly Ospina?

Andres and Kelly Ospina are Colombian entrepreneurs who epitomize the American Dream. Moving to the United States with limited resources, they started from scratch and built a thriving real estate investment portfolio. Their story is one of hard work, strategic planning, and a deep understanding of the real estate market. Today, they own over 50 residential properties and numerous Airbnbs, generating significant income and providing valuable housing solutions.

Their Journey Began with Determination and Strategy

Person placing the first stone of a building, symbolizing the beginning of a project, highlighting the importance of starting a new endeavor.

Andres and Kelly's journey began in Bogota, Colombia, where Andres' family was involved in real estate. After moving to the U.S. in 2000 due to a market crash, Andres worked tirelessly from a young age, saving money and learning the ropes of various businesses. At 19, he made his first flip—a cigar shop—which ignited his passion for investing. In 2015, he got his real estate license and completed his first fix-and-flip, realizing a 100% return on investment. This success laid the foundation for their future endeavors in real estate.

What Strategies Did They Use to Succeed?

  1. Living Below Their Means: Andres and Kelly were laser-focused on saving and reinvesting every penny rather than spending on luxuries. This disciplined approach enabled them to build the capital necessary for their real estate investments. By prioritizing long-term financial goals over immediate gratification, they laid a solid foundation for their future success.
  2. Airbnb Model: To generate significant cash flow, they transformed their primary residence into an income-generating property. Renting out rooms and converting the garage into a studio minimized their living expenses and provided a steady stream of income. This innovative approach not only covered their living costs but also boosted their investment capital.
  3. The BRRRR Method with a Twist: They adopted the Buy, Rehab, Rent, Refinance, Repeat (BRRRR) strategy, enhancing it by focusing on Airbnb rentals. This twist maximized their cash flow, allowing them to scale their portfolio quickly and effectively. Their unique spin on this popular method demonstrated their ability to adapt and innovate.
  4. Networking and Education: IUnderstanding the value of continuous learning, Andres and Kelly invested in themselves through masterminds and networking events. Spending $30,000 on a mastermind program may seem steep, but it provided invaluable knowledge and connections. Their commitment to education and growth was a key driver in their journey, helping them stay ahead in a competitive market.

How Did They Overcome Challenges?

  1. Market Fluctuations: Andres and Kelly excelled by staying informed about market trends and maintaining flexibility in their strategies. This adaptability allowed them to navigate volatile market conditions effectively. During downturns, they seized the opportunity to acquire properties at discounted rates, turning potential setbacks into profitable ventures.
  2. Regulatory Changes: When local regulations restricted short-term rentals, they didn’t panic. Instead, they adapted by shifting to 30-day minimum rentals, targeting mid-term tenants like construction workers and relocating families. This strategic pivot ensured continued cash flow and compliance with new regulations.
  3. Financial Hurdles: heir frugal lifestyle and disciplined reinvestment of profits enabled them to build substantial capital. Additionally, they utilized creative financing options, such as seller financing and subject-to deals, to minimize their initial outlay. This approach allowed them to expand their portfolio without overextending their financial resources. By leveraging these strategies, Andres and Kelly effectively overcame financial hurdles and continued to grow their real estate empire.

Cultivating Success Through Team and Technology

Chart showing progress towards completing a goal, symbolizing success in achieving objectives.

How Do They Build a Strong Team Culture?

Andres and Kelly understand that a strong team culture is crucial for their success. They emphasize the importance of building relationships and fostering a sense of community within their team. To achieve this, they organize regular team retreats where team members can connect, build friendships, and strengthen their bonds. These retreats are more than just a break from work; they are opportunities to align everyone with the company’s vision and ensure that each team member is motivated to contribute to the company's growth. By investing in these team-building activities, Andres and Kelly create an environment where everyone feels valued and part of a cohesive unit, driving higher engagement and productivity.

Steps to Build a Strong Team Culture

  1. Organize Regular Team Retreats: Plan events where team members can relax, connect, and build relationships outside the usual work environment.
  2. Foster Open Communication: Encourage team members to share their ideas and feedback openly to build trust and ensure everyone feels heard.
  3. Align Vision and Goals: Make sure that all team members understand and are aligned with the company's vision and goals, creating a unified direction.
  4. Promote Mutual Respect and Support: Cultivate a culture where team members support and respect each other, enhancing collaboration and teamwork.
  5. Celebrate Achievements Together: Recognize and celebrate both individual and team achievements to boost morale and show appreciation for hard work.

By implementing these steps, you can create a strong, cohesive team culture that drives your business forward, just like Andres and Kelly have done with their successful real estate ventures.

How Do They Utilize Technology?

To streamline operations, Andres and Kelly leverage advanced CRM systems, automated follow-ups, and AI-driven tools. These technologies enhance their efficiency and enable them to manage their properties and team remotely. Platforms like Go High Level and specialized Airbnb management tools are integral to their workflow.

What Is Their Vision for the Future?

Andres and Kelly envision revolutionizing the real estate industry by building sustainable, eco-friendly communities. They aim to maximize space utilization and promote a harmonious lifestyle with nature. Their goal is to develop properties that are not only profitable but also contribute positively to the environment and community.

FAQs

Q: How did Andres and Kelly start their real estate journey?
A: They began by saving diligently and investing in their first flip, a cigar shop, which fueled their passion for real estate. Over the years, they leveraged various strategies, including Airbnb rentals and the BRRRR method.

Q: What is the BRRRR method with a twist?
A: The BRRRR method stands for Buy, Rehab, Rent, Refinance, Repeat. Andres and Kelly added a twist by focusing on Airbnb rentals to maximize cash flow from their properties.

Q: How do they handle market fluctuations and regulatory changes?
A: They stay informed about market trends and adapt their strategies accordingly. When regulations restricted short-term rentals, they shifted to 30-day minimum rentals, targeting mid-term tenants.

Q: What role does team culture play in their success?
A: They prioritize building a strong team culture through regular retreats and team-building activities, ensuring everyone is aligned with their vision and motivated to contribute to the company's growth.

Q: What technologies do they use to manage their operations?
A: They utilize advanced CRM systems, automated follow-ups, and AI-driven tools to enhance efficiency and manage their properties and team remotely.

Conclusion

Andres and Kelly Ospina's journey from sleeping on a couch to building a 12 million dollar real estate portfolio is a testament to their resilience, strategic thinking, and relentless pursuit of success. Their story highlights the importance of living below your means, leveraging innovative investment strategies like the Airbnb model and the BRRRR method, and continuously investing in education and networking. By staying informed and flexible, they overcame market fluctuations and regulatory challenges, and their strong team culture and use of advanced technology have further propelled their success.

Their vision for the future—focused on sustainable, eco-friendly communities—reflects their commitment to making a positive impact on both their industry and the world. Andres and Kelly's experience offers invaluable lessons for any real estate entrepreneur looking to grow their business and achieve financial freedom.

Additional Resources

For more information on scaling your wholesale real estate business, check out these resources:

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Hesel Media
August 1, 2024
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