Transitioning from one industry to another can be a challenge, but for Brent Moreno, moving from a marketing career to wholesaling real estate turned out to be the decision that changed his life. In this blog, we’ll explore Brent's journey from marketer to multi-million-dollar wholesaler, and how his unique approach, combined with smart systems and a powerful mindset, can help you do the same. Expect actionable insights, tips on building a scalable business, and proven strategies for success in real estate wholesaling.

Who is Brent Moreno?

Brent Moreno is a seasoned entrepreneur with a background in marketing who made the leap to real estate investing and wholesaling. After more than a decade working in experiential marketing with big-name brands like Jack Links Beef Jerky and Anheuser-Busch, Brent decided to shift his focus. Through networking and learning from key mentors like Max Maxwell, Brent quickly found success in real estate. Within his first month of wholesaling, Brent made $20,000, and he’s since scaled his business to millions, helping others do the same along the way.

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How to Go from Marketing to Real Estate Wholesaling Success

Brent's journey from marketing to real estate involved applying the same principles he learned in his marketing career to his new venture. If you’re looking to transition into wholesaling or scale your existing real estate business, Brent’s experience offers a clear roadmap.

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1. Leverage Your Network for Real Estate Success

Brent emphasizes that networking is the cornerstone of success in both marketing and real estate. Knowing the right people and nurturing those relationships can accelerate your progress. Brent utilized his network in creative ways, from partnering with seasoned investors to even recruiting Uber drivers to act as bird dogs, helping him uncover off-market deals. His ability to connect with others led to more opportunities, faster deal flow, and a greater understanding of the market, proving that your network is often your most valuable asset.

How Can You Leverage Your Network?

Networking can open doors to hidden opportunities. Attend local real estate meetups and events where you can build genuine relationships with other professionals. Utilize social media platforms like Facebook and LinkedIn to engage in real estate groups, exchanging tips and potential leads. Don’t underestimate the value of personal contacts either—Brent’s innovative approach of recruiting Uber drivers to scout properties shows how even unconventional connections can generate lucrative leads and opportunities.

• Build relationships in the industry by attending meetups and networking events.
• Engage with local real estate groups on Facebook and LinkedIn.
• Use personal contacts to uncover off-market properties, just as Brent did by recruiting Uber drivers to find leads.

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2. Invest in Education and Mentorship

For Brent, mentorship wasn’t just an option—it was essential to his rapid success in wholesaling. Early on, Brent recognized the importance of surrounding himself with those who had already walked the path he wanted to follow. By investing in mastermind groups and courses from experienced investors like Sean Terry, he learned strategies that helped him avoid common pitfalls. This guidance allowed him to bypass years of trial and error, fast-tracking his growth and enabling him to scale his business far faster than he could have on his own.

How Can Mentorship Fast-Track Your Growth?

Mentorship gives you access to knowledge and strategies that would take years to learn on your own. By joining a mastermind or coaching group, you gain insights from those who have already succeeded in the industry. Continuously invest in education, whether through courses, books, or podcasts, to stay updated on the latest strategies. Brent applied everything he learned right away, spending months studying before finally taking action. This immediate implementation helped him turn knowledge into profit.

• Join a mastermind or coaching group to gain insights from industry leaders.
• Continuously invest in education, whether through online courses, podcasts, or books.
• Apply the lessons you learn immediately, just as Brent did after studying for three months before taking action.

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3. Implement Systems to Scale Your Business

Brent's success wasn’t just the result of hard work; it was built on the foundation of efficient, repeatable systems. He recognized early on that to grow his business beyond a few deals per month, he needed to focus on scaling processes, not just individual efforts. By outsourcing tasks like lead generation to bird dogs, automating marketing with PPC and Facebook Ads, and streamlining his daily operations, Brent freed himself from time-consuming tasks. This allowed him to focus on closing more deals and growing his business exponentially without getting bogged down in the details.

What Systems Can Help You Scale?

To scale efficiently, Brent implemented systems that automated key aspects of his business. Using PPC and Facebook Ads for lead generation allowed him to bring in a steady stream of potential deals without manual effort. Outsourcing repetitive tasks like cold calling or lead management to virtual assistants also gave him more time to focus on high-level decision-making. Additionally, Brent relied on CRM tools to manage and track leads, ensuring that no follow-ups were missed and every opportunity was capitalized upon.

• Use PPC and Facebook Ads to automate lead generation.
• Outsource tasks like cold calling or lead management to virtual assistants.
• Set up CRM tools to track leads and automate follow-ups, ensuring no opportunity slips through the cracks.

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FAQs

Q: How did Brent Moreno start in real estate?
A: Brent began his real estate journey after a successful career in marketing. He quickly transitioned by applying his marketing knowledge and leveraging his network.

Q: What’s the first step to scaling a wholesaling business?
A: Brent recommends investing in mentorship and education to learn from successful investors who have already scaled their businesses.

Q: What systems does Brent use to scale his real estate business?
A: Brent relies on PPC, Facebook Ads, outsourcing, and CRM tools to streamline operations and focus on scaling.

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Conclusion:

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Brent Moreno’s journey from marketer to multi-million-dollar wholesaler showcases the power of leveraging your skills, building strong networks, and investing in both mentorship and scalable systems. By following these actionable steps, you can set yourself up for success in the world of real estate wholesaling, just as Brent did. Whether you're just starting or looking to scale, Brent’s strategies provide a clear path to growth.

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Additional Resources

For more information on scaling real estate business, check out these resources:

• Hesel Media: PPC and Meta Ads Management
• Remote Latinos: Lead Manager Placement