If you're looking to exponentially grow your wholesaling business in 4, you need to embrace new and innovative marketing strategies. In this guide, I’ll share five cutting-edge marketing strategies that can help you achieve 10x growth. These strategies are based on proven techniques that have helped many real estate investors and wholesalers succeed. Let's dive into these powerful strategies and how you can implement them in your business.
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Strategy #1: Leveraging Advanced Facebook Ads

How Can You Maximize the Power of Facebook Ads?

Facebook ads remain a cornerstone for digital marketing, but it's crucial to understand how to use them effectively to target home sellers. Many wholesalers have transitioned from traditional methods like cold calling and direct mail to digital channels, finding significant success.

• Targeting with Precision: Utilize Facebook’s advanced targeting capabilities to reach your ideal audience. Create custom audiences based on demographics, interests, and behaviors. Include specific locations in your ad copy to ensure relevance and higher engagement. By specifying cities, counties, or even neighborhoods, you make your ads more relatable to potential sellers in those areas.
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• Creating Engaging Content: Develop high-quality video content that captures attention. Videos tend to perform better than static images as they build familiarity and trust. Start with a strong hook that immediately grabs attention, such as addressing a common pain point or presenting an attractive offer. Follow this with valuable content that speaks directly to the needs and concerns of your audience. Use testimonials, success stories, and clear explanations of your services to build credibility. End with a compelling call to action that prompts viewers to take the next step, whether it’s visiting your website, filling out a form, or contacting you directly.
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• Using Data to Optimize: Continuously monitor and optimize your ads using Facebook's analytics tools. Track key metrics such as click-through rates (CTR), conversion rates, and cost per lead to refine your campaigns for better performance. Regularly conduct A/B testing to compare different versions of your ads and identify what works best. Adjust your targeting, ad copy, and visuals based on these insights to continually improve your results.
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• Adapting to Algorithm Changes: Stay informed about changes in Facebook’s algorithms and ad policies. These can affect how your ads are displayed and who sees them. Adapt your strategies accordingly to maintain optimal performance.

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By focusing on these elements, you can create highly effective Facebook ads that drive more leads and close more deals. This will not only enhance your reach but also ensure that you are targeting the most relevant and motivated sellers in your market.

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Strategy #2: Implementing Google PPC for High-Intent Leads

What Are the Best Techniques for Capturing High-Intent Traffic with Google Ads?

Google Pay-Per-Click (PPC) ads are an excellent way to capture leads with high intent. When people search for solutions to their real estate problems, they often turn to Google. This means they are actively seeking help, making them prime candidates for your services.

• High-Intent Keywords: Target keywords that indicate a high intent to sell, such as "sell my house fast" or "cash home buyers." These keywords attract users who are actively seeking solutions. Conduct thorough keyword research to identify the terms your potential clients are using and focus on those with high search volumes and lower competition. Utilize long-tail keywords as well, which are more specific and often less competitive.
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• Creating Effective Ads: Write compelling ad copy that speaks directly to the needs of your target audience. Highlight your unique value propositions, such as fast closings, no repair costs, or flexible terms. Use strong, action-oriented language to encourage clicks. Incorporate ad extensions, such as call buttons, location information, and sitelinks, to provide additional ways for users to engage with your ad.
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• Optimizing Landing Pages: Ensure that your landing pages are optimized for conversions. Use clear, attention-grabbing headlines that match your ad copy. Highlight the benefits of your services and include social proof, such as testimonials or case studies. Design a simple, user-friendly form for users to fill out their information, making it easy for them to get in touch with you. A/B test different elements of your landing page to continually improve its effectiveness.
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• Monitoring and Adjusting: Regularly review your campaign performance using Google Ads’ analytics tools. Monitor metrics such as cost per click (CPC), conversion rate, and return on ad spend (ROAS). Adjust your bids, keywords, and ad copy based on this data to optimize your campaigns for the best possible results.

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By leveraging Google PPC, you can attract motivated sellers who are ready to take action, resulting in higher quality leads and increased conversions. This strategy ensures that you are reaching potential clients at the moment they are searching for help, making your marketing efforts more effective and efficient.

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Strategy #3: Utilizing YouTube and TikTok Ads

How Can You Expand Your Reach with Video Marketing?

YouTube and TikTok are powerful platforms for reaching a broader audience through video marketing. These platforms allow you to target users based on their viewing behavior and interests, making them ideal for capturing the attention of potential sellers.

• Creating Compelling Videos: Develop engaging video content that addresses the pain points of home sellers. Use both short-form and long-form videos to capture attention and provide valuable information. Short-form videos (15-30 seconds) are great for quick, impactful messages, while long-form videos (1-3 minutes) allow you to dive deeper into the benefits of your services. Use high-quality visuals and sound to maintain professionalism and credibility. Start your videos with a strong hook, such as a common problem homeowners face, and follow with how you can solve it.
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• Targeted Advertising: Use YouTube’s targeting options to reach users based on their search history and interests. On TikTok, leverage the platform’s algorithm to target users likely to be interested in selling their homes. Both platforms allow for demographic targeting, ensuring your ads are shown to users in specific age groups, locations, and income brackets.
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• Combining Interruption and Intent-Based Marketing: YouTube combines interruption-based and intent-based marketing. Users might be interrupted while watching videos or targeted based on previous searches, ensuring your ads reach a relevant audience. Use skippable and non-skippable ads strategically to maximize engagement. For TikTok, create content that blends seamlessly with the platform’s native style. Use trending sounds, challenges, and hashtags to increase visibility and engagement.
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• Engaging with Interactive Elements: Incorporate interactive elements like polls, quizzes, or clickable links within your videos to engage viewers further and guide them to your landing pages or contact forms.

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Using YouTube and TikTok ads can help you reach new audiences and generate more leads, expanding your market presence. These platforms are particularly effective for building brand awareness and trust, as they allow you to showcase your expertise and personality in a dynamic, engaging format.

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Strategy #4: Enhancing Follow-Up Systems

Why Is Speed to Lead Important?

The speed at which you follow up with leads is crucial. The faster you respond, the higher your chances of converting leads into deals. Research shows that contacting a lead within the first five minutes can dramatically increase the likelihood of conversion.

• Automated Follow-Up: Implement automated follow-up systems using CRM tools like GoHighLevel. These systems can send immediate responses via email, text, or call as soon as a lead comes in. Automation ensures no lead falls through the cracks and helps maintain consistent communication. Set up sequences that include multiple touchpoints over days or weeks to keep your leads engaged.
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• Nurturing Leads: Develop a nurturing process for leads that aren’t ready to sell immediately. Use regular follow-ups through multiple channels to keep them engaged and move them down the sales funnel. Provide valuable content that addresses their concerns and educates them about the benefits of working with you. This could include newsletters, blog posts, videos, and case studies.
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• Building Relationships: Focus on building strong relationships with your leads. Personalized communication and showing genuine interest in their situation can significantly boost trust and rapport. Use CRM tools to track interactions and tailor your communication based on their responses and engagement history.
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• Using Multi-Channel Approaches: Engage leads through various channels such as email, phone calls, SMS, and social media. Different leads may prefer different communication methods, so a multi-channel approach increases the chances of making contact and keeping them engaged.

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By improving your follow-up systems, you can ensure that no lead is left unattended and increase your chances of closing more deals. Effective follow-up is key to nurturing leads and turning initial inquiries into committed sellers.

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Strategy #5: Omnichannel Marketing

How Can You Create an Omnipresent Brand?

Omnichannel marketing involves using multiple channels to reach and engage your audience. This approach ensures that your brand is present wherever your potential leads are, increasing your visibility and credibility.

• Integrating Marketing Channels: Combine Facebook, Google, YouTube, TikTok, and even direct mail to create a cohesive marketing strategy. Each channel complements the others, providing multiple touchpoints for your audience. For example, use Google PPC to capture high-intent leads, then retarget them with Facebook and Instagram ads to reinforce your message. Utilize YouTube and TikTok for brand awareness and educational content, driving traffic back to your landing pages.
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• Consistent Messaging: Ensure that your messaging is consistent across all channels. This consistency helps build brand recognition and trust. Use similar visuals, slogans, and calls to action to create a unified brand experience. Consistency in tone and style also helps in reinforcing your brand identity.
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• Retargeting Campaigns: Use retargeting campaigns to stay top-of-mind with your audience. If someone visits your website through a Google ad, retarget them with a Facebook ad to reinforce your message and encourage them to take action. Implement pixel tracking to monitor user behavior and deliver personalized ads based on their interactions with your content.
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• Utilizing CRM for Unified Customer Experience: Implement a CRM system to manage interactions across different channels and ensure a seamless experience for your leads. Track all touchpoints and tailor your follow-up strategies based on the lead's journey through your marketing funnel.
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• Analyzing Multi-Channel Performance: Regularly analyze the performance of each channel and the overall omnichannel strategy. Identify which channels are driving the most engagement and conversions, and adjust your marketing efforts accordingly.

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By creating an omnipresent brand, you can reach your audience through various touchpoints, increasing your chances of capturing and converting leads. This approach not only enhances your visibility but also builds a robust and credible brand presence.

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Conclusion

Implementing these five new marketing strategies can significantly boost your wholesaling business in 2024. Leveraging advanced Facebook ads, Google PPC, YouTube and TikTok ads, enhancing your follow-up systems, and adopting an omnichannel marketing approach will help you reach more motivated sellers and close more deals. Stay adaptable, continuously optimize your strategies, and watch your business grow exponentially. If you found this guide helpful, subscribe to our channel for more insights and strategies to boost your real estate wholesaling business.

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FAQs

Q: Why is targeting with precision important in Facebook ads?

‍Targeting with precision ensures your ads reach the most relevant audience, increasing engagement and conversion rates.

Q: What makes video content effective for Facebook ads?

‍Video content captures attention, builds trust, and is more engaging than static images, leading to better performance and higher conversions.

Q: How do Google PPC ads capture high-intent leads?

‍Google PPC ads target users actively searching for solutions, making them highly motivated and ready to take action.

Q: Why should landing pages be optimized for conversions?

‍Optimized landing pages ensure that visitors can easily find information and take action, leading to higher conversion rates.

Q: What are the benefits of using YouTube and TikTok for marketing?

‍These platforms offer powerful video marketing capabilities, allowing you to reach a broader audience and engage potential sellers effectively.

Q: Why is speed to lead crucial in follow-up systems?

‍Responding quickly to leads increases the likelihood of conversion, as it shows promptness and interest in their needs.

Q: How does omnichannel marketing enhance brand presence?

‍Omnichannel marketing ensures consistent messaging across multiple channels, increasing visibility and credibility while reaching a wider audience.

Q: What tools can help automate follow-up systems?

‍CRM tools like GoHighLevel can automate follow-ups, ensuring no lead is missed and maintaining consistent communication.

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Additional Resources

Book a Demo Call: Go to Hesel Media to book a demo call with us directly

Scale and Automate Your Marketing Agency: REI ROCKET FORCE

Find Inspiration and Behind-the-Scenes Content: @estenick

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