Are you looking to skyrocket your real estate investment (REI) business using Facebook ads? In this comprehensive guide, I’ll share 10 Facebook ad secrets that have helped our clients generate over $30 million in revenue in the past three and a half years. These steps have enabled them to earn multiple six-figure incomes per month in their wholesaling businesses. My name is Esteban Andrade, founder of Hustle Media, a digital marketing company for real estate investors and wholesalers, and today, I’m going to reveal these secrets to help you achieve similar success.
‍

1. The Importance of a Catchy Headline

Why Headlines Matter

One of the most critical elements of a successful Facebook ad is the headline. A powerful headline grabs attention, piques curiosity, and encourages viewers to engage with your ad. Just like opening an email with an intriguing subject line, a compelling headline in your ad can significantly impact its effectiveness.

Crafting the Perfect Headline

The key to a great headline is to treat it as a hook. It should be punchy, intriguing, and capable of stopping users in their scrolling tracks. Place your headline within the first two or three lines of your ad, before the "See More" button. This ensures that the most important part of your message is visible without needing to click further.

Include offers that appeal to your target audience, such as cash offers for their property or creative financing solutions. The goal is to create high curiosity and interest, making users want to learn more about what you’re offering.

‍

2. The Power of Video in Ads

Video vs. Images

While static images can be effective, videos often perform better in Facebook ads. Videos build familiarity and trust with your audience, making them more likely to engage with your content and ultimately become clients.

Creating Effective Video Ads

Here’s a simple framework for creating compelling video ads:

1. Hook: Start with a strong hook to capture attention. Address their pain points or present an attractive offer.
2. Content: Provide valuable information. Share testimonials, case studies, or explain how you can solve their problems. Build credibility by showcasing your expertise and successes.
3. Call to Action: End with a clear call to action. Encourage viewers to click the link, fill out a form, or contact you directly.

If creating videos yourself feels daunting, consider hiring user-generated content actors from platforms like Fiverr. They can produce high-quality, engaging videos that resonate with your audience.

‍

3. Leveraging Facebook's Advanced Targeting

Simplifying Targeting

Facebook’s algorithm is incredibly sophisticated and can identify your ideal audience with minimal manual targeting. Focus on creating high-quality ad copy that includes relevant keywords, pain points, and benefits. Facebook’s AI will handle the rest, targeting users who are most likely to be interested in your offers.

Utilizing Geographic Targeting

Despite Facebook’s removal of detailed targeting options for housing ads, you can still effectively reach your audience by mentioning specific locations within your ad copy. Include the names of cities or counties to make your ads more relevant and relatable to your target audience.

‍

4. Adjusting Campaigns for Better Performance

Identifying Issues

Sometimes, Facebook’s algorithm may target the wrong audience, leading to lower conversion rates and higher costs. Regularly review your campaign performance to identify any discrepancies or issues.

Making Adjustments

If you notice that your ads aren’t performing as expected, consider duplicating your campaigns and tweaking various elements such as targeting, ad copy, or creative. Working closely with your media buyer or marketing partner can help you get back on track and optimize your campaigns for better results.

‍

5. Enhancing Lead Quality with Landing Pages

The Downside of Lead Forms

While Facebook lead forms are convenient, they often result in lower-quality leads because users don’t have to put much effort into filling them out. This can lead to less serious inquiries and lower conversion rates.

Benefits of Using Landing Pages

Landing pages, on the other hand, require more effort from users, which typically results in higher-quality leads. By directing users to a landing page, you can better qualify them and ensure they are genuinely interested in your offer.

Create a compelling landing page with a strong headline, clear benefits, and a simple form for users to fill out. Use tools and resources like Alex Trosie’s book "100 Million Dollar Leads" to guide your landing page design and optimize it for conversions.

‍

6. Pre-Qualifying Leads with Additional Questions

Why Pre-Qualification Matters

Adding pre-qualifying questions to your lead capture process can significantly improve lead quality. By asking a few additional questions, you can gather more information about your prospects and ensure they meet your criteria before moving forward.

Implementing Qualifying Questions

Ask 5 to 13 questions on your landing page or lead form. These questions should include basic contact information as well as more detailed inquiries about their property and situation. This helps you identify serious leads and tailor your approach to their specific needs.

Using tools like GoHighLevel or REI Rocket Force can help automate this process and ensure you’re capturing the most relevant information from your leads.

‍

7. Leveraging Advanced Tracking Techniques

The Impact of Conversion API

With changes in privacy regulations and the decline of cookie-based tracking, it’s essential to implement advanced tracking techniques to ensure accurate data collection. Conversion API allows you to track user interactions more effectively, even when cookies aren’t available.

Tools for Enhanced Tracking

Platforms like GoHighLevel and Hyros can help you track and optimize your ads more effectively. These tools provide detailed insights into user behavior and help you fine-tune your campaigns for better performance. By using these advanced tracking solutions, you can ensure you’re getting the most out of your advertising budget.

‍

8. Aligning Marketing and Sales

The Importance of Communication

Effective communication between your marketing and sales teams is crucial for maximizing your ad performance. Your sales team needs to understand the offers and messages being promoted in your ads so they can effectively address inquiries and close deals.

Creating Feedback Loops

Establish feedback loops between your marketing and sales teams to share insights and improve your overall strategy. By regularly discussing what’s working and what isn’t, you can make necessary adjustments to optimize both your marketing efforts and sales processes.

‍

9. Leveraging Split Testing for Optimal Results

The Importance of Split Testing

Split testing, also known as A/B testing, is a crucial technique in optimizing your Facebook ads. It involves creating multiple versions of your ads to determine which performs best. This process allows you to fine-tune various elements of your ads, such as headlines, images, videos, and calls to action, ensuring you get the highest possible return on investment.

How to Conduct Effective Split Testing

1. Test One Element at a Time: To get clear and actionable results, focus on testing one element at a time. For example, create two versions of an ad with different headlines but keep all other elements the same. This will help you identify exactly which headline resonates more with your audience.
2. Analyze Performance Metrics: Pay close attention to key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost per lead. Use these metrics to determine which version of your ad is more effective.
3. Iterate and Optimize: Once you identify a winning element, implement it across your campaign and continue testing other elements. This iterative process allows you to continually refine your ads, making them more effective over time.
4. Utilize Facebook’s Split Testing Tools: Facebook provides built-in tools for split testing, making it easy to set up and analyze your tests. Use these tools to streamline the process and gain valuable insights into your ad performance.

‍

10. Combining Facebook and Google Ads

The Benefits of Multi-Channel Marketing

Using both Facebook and Google ads can help you create a more comprehensive and effective marketing strategy. Google’s intent-based search ads complement Facebook’s targeted display ads, allowing you to reach potential clients at different stages of their buying journey.

Implementing Cross-Platform Strategies

Ensure your Facebook pixel is installed on your Google landing pages and vice versa. This allows both platforms to share data and improve their targeting algorithms. By combining these channels, you can create an omnipresent marketing strategy that maximizes your reach and impact.

‍

Conclusion

By implementing these 10 Facebook ad secrets, you can significantly improve your REI business’s performance and generate higher revenue. Focus on creating compelling headlines, leveraging video, utilizing advanced targeting, enhancing lead quality, and maintaining effective communication between your marketing and sales teams. Combining Facebook and Google ads will create a robust marketing strategy that maximizes your reach and impact. Stay adaptable, continuously optimize your campaigns, and watch your business grow. If you found this guide helpful, subscribe to our channel for more insights and strategies to boost your real estate wholesaling business.

‍